Disturbing commercials stopping disturbing behavior

Sandy Hook Promise

Rachel Leff

Entertainment Editor

 

Scissors: Used as a self defense weapon

New Skateboard: Used to break windows 

Headphones: Used to block gunshots

The Sandy Hook Promise, an organization that was started by Sandy Hook victims’ parents, recently released a breathtaking PSA video that brings attention to gun violence. The ad starts with students showing off their new school supplies in preparation for the new school year. A young girl excitedly holds up her new colorful books while another boy shows off his new headphones. Soon however, it becomes apparent that the supplies are not being used in their traditional manner. Instead, the supplies are being used by the students to help survive a school shooting in the background. 

When I first watched the video I honestly didn’t know how to feel or what to think. I was initially uncomfortable and confused by what I just witnessed. I found it very disturbing that the children seemed to be unfazed by what was occuring around them as students in their school, a place that is supposed to be a safe place, were being shot down. However, after thinking it through, I think that the PSA contains an amazing message. Personally, I think it is essential that everyone sees this PSA. 

The idea of the video is to make it clear that school shootings have become a reality in this country, and much more commonplace than they should. It is essential to use scare tactics in order to wake up the community. However, many people in this country recognize there is an issue, but don’t take action to fix the problem. That being said, when someone has a visual representation of a conflict that is happening in the world, that person or group might be more likely to recognize the problem and take action to remedy it. It is essential to use scare tactics in order to wake up the community. Students should be worried about dying, but they should be worried about studying Shakespeare. 

The Sandy Hook Promise PSA is hardly the first TV commercial to use scare tactics. Another example is he anti-smoking ads. I remember being a young girl turning on the TV seeing a woman with a breathing hole in her throat as a result of years of smoking. This image stayed in my head till this day, causing me to never have the urge to use a cigarette. While I hated seeing anti-smoking advertisements because they frightened me, it did an effective job keeping me away from cigarettes. These advertisements didn’t just stear me away from smoking, they also discouraged many Americans from smoking. According to the Tobacco Free Florida campaign, the amount of smokers in Florida decreased 13% from 2011-2013, partially as a result of these advertisements.  

Many people argue that graphic imagery in the Sandy Hook and anti-smoking article are too disturbing to show on television. However, I think what is even more disturbing is people dying from violence and cigarettes, and, therefore, I think these controversial commercials do much more good than harm.

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